Fundamentals of Digital Marketing by SofticEra, Pakistan

Fundamentals of Digital Marketing

Digital marketing, or online marketing, involves using the internet and digital channels to promote brands, products, or services, aiming to connect with potential customers, raise brand awareness, and drive engagement and conversions.

20 Fundamentals of Digital Marketing You Should Learn

  • 01. Website Optimisation

    A user-friendly, responsive website is the foundation of digital marketing.

  • 02. Content Creation

    High-quality, relevant content is essential for attracting and engaging your audience.

  • 03. SEO

    Optimise your online content to rank higher in search engine results pages (SERPs).

  • 04. Social Media Marketing

    Utilise platforms like Facebook, Twitter, and Instagram to connect with your audience.

  • 05. Email Marketing

    Use email campaigns to nurture leads and maintain customer relationships.

  • 06. Paid Advertising

    Invest in paid ads on platforms like Google Ads and social media to reach a wider audience.

  • 07. Analytics

    Utilise data and analytics tools to measure and improve your digital marketing efforts.

  • 08. Keyword Research

    Identify the most relevant keywords for your niche to improve SEO.

  • 09. Content Marketing

    Create and distribute valuable content to attract and retain customers.

  • 10. Conversion Rate Optimisation

    Optimise your website and landing pages to increase conversion rates.

  • 11. Social Media Advertising

    Use paid ads on social media platforms to target specific demographics.

  • 12. Influencer Marketing

    Partner with influencers to promote your products or services.

  • 13. Mobile Marketing

    Optimise your content for mobile users, as mobile devices are a primary access point for digital content.

  • 14. Online Reputation Management

    Monitor and manage your brand’s online reputation and reviews.

  • 15. Video Marketing

    Leverage the power of video content on platforms like YouTube.

  • 16. Affiliate Marketing

    Partner with affiliates to promote your products in exchange for a commission.

  • 17. Marketing Automation

    Use tools and software to streamline marketing processes and nurture leads.

  • 18. Customer Segmentation

    Divide your audience into segments for more targeted marketing campaigns.

  • 19. E-commerce Marketing

    Optimise your online store for maximum sales and conversions.

  • 20. User Experience (UX) Design

    Ensure a seamless and enjoyable online experience for your website visitors.

Do you know, there are over 100 digital marketing skills you can learn? However, to become the best digital marketer, you should focus on mastering 3 out of the above 20 skills.

How to Learn the Fundamentals of Digital Marketing?

There are three ways to learn the fundamentals of digital marketing.

  1. Onsite at our IT Institute in Faisalabad, Pakistan
  2. Online via Zoom (Enrol with SofticEra and get the link to the class)
  3. Online via YouTube (There are plenty of videos in which many digital marketers will teach you digital marketing for free)

How to do the digital marketing course in Pakistan?

Whilst there are hundreds of tech institutes in Pakistan. Many claim to be teaching digital marketing. However, upon my recent visit to Pakistan, I interviewed many students who were doing digital marketing course in Pakistan. None of them knew anything about digital marketing. This shows how bad the state of education is in Pakistan. Other students I spoke to were learning web development, graphic design, video editing and IT skills from other institutes in Pakistan didn’t know much about these either.

Firstly, I call upon the government of Pakistan to crack down on dodgy institutes looting the general public.

Secondly, I ask the owners of these institutes to have mercy upon the youth of Pakistan. They are coming to make their futures better but all you’re doing is collecting fees and teaching nothing.

Finally, I request all the parents and students to do all your checks before choosing an institute for your course. Not every institute is genuine. Only choose the institutes that are actually working with real businesses.


Usman Dar
Founder, SofticEra, Pakistan
Director, Thumbs Up Digital, UK

Your Digital Marketing Institute in Faisalabad

SofticEra being the best institute for digital marketing course in Pakistan, also offers a wide range of other IT courses. Our courses include a Web Development Course, a MERN stack Development Course, a Search Engine Optimisation Course, a Social Media Marketing Course, Google Ads and an IT Skills Course. You can learn modern-day tech skills online or in person at our institute in Faisalabad. If you are interested in doing a course from SofticEra, please get in touch and a member of our admissions team will guide you through the complete process. Throughout the course, you will guided by our young yet experienced staff, who are always on hand to help.