About Us - SofticEra - Digital Marketing Institute Pakistan

Our Story

SofticEra was founded in 2021 in the heart of Faisalabad by Usman Dar from the UK. Usman is currently running a successful digital marketing agency in the UK and it was his longstanding dream to build a digital marketing institute in Pakistan to help young people learn digital marketing skills the right way.

Today SofticEra has become one of the leading digital marketing institutes in Pakistan. As well as training the next generation of web designers, graphic designers, and SEO experts, SofticEra is bringing Pakistani businesses into the 21st century by building awesome-looking, user-friendly websites and running paid ads to generate new business.

Our Specialisation

We specialise in offering Digital Marketing Courses, Web Design Courses, SEO Courses, PPC Courses, Social Media Marketing Courses, English Language Courses and Web Development Courses.

Our Philosophy

For Businesses

SofticEra’s business philosophy is to work closely with clients, understand their online marketing needs and provide value for money in helping the company grow.



For Students

SofticEra strongly believes in ethical business practices. We believe in excellence. This is why all our courses have been designed to help you become the market leader.



Client Focused

Excellent Service

Pillars of Our Brand

Results Driven

Trust & Integrity

Pillars of Our Brand

Results Driven

Client Focused

Excellent Service

Trust & Integrity

Our Process


Get in Touch




Formal Proposal


Working Together

Why Choose SofticEra?

  1. We are Honest & Transparent
  2. We are Data-Driven
  3. We work tirelessly to achieve your digital marketing objectives
  4. Simple Reporting (Free of Jargon)

SofticEra Team

We all have one thing in common – we want you to have the best learning
experience at SofticEra – An Institute and Software House

Usman Dar


Numan Dar

Managing Director

Muhammad Ibrahim

Head of Institute

Asad Ali

Head of Marketing

Roman Ahmad

Head of Development

Muhammad Usman

Web Developer

Abu Bakar Pervaiz

Web Developer

Abdul Moiz

WordPress Developer

Muhammad Hafeez

Senior Graphic Designer

Muhammad Bilal

Senior Graphic Designer

Asad Dawood

Graphic Designer

Hamas Irfan


Muhammad Haris

Social Media

Momina Shehzadi

Video Editor

Laraib Arshad


Gulnaz Kausar

Junior Video Editor